BrowserBook
by
Providing continuous personalized distance education (proprietary). Printed BrowserBook provides e-media with BrowserProf web service, using ProfEngine (presently undisclosed technology).
The upcoming Browserbook "FractoGene ... decoding JunkDNA in PostGenetics" by Dr. Andras J. Pellionisz will demonstrate the technology.
A Revolutionary Kind of a Book
The Business Opportunity
This offer is for a Business Model to publish a new class of a book; "BrowserBook".
What is the BrowserBook?
The BB is a technological innovation to combine a regular paper edition and customized e-publications, connected to the Internet. The Technical Innovation is that BB expands both "e-publishing" and "on demand publishing" into the new dimension of providing by the above means "personalized information" at the level of the particular reader, in a continuous manner. The Business Model advantage over e-publishers and on demand publishers is that although they rapidly gain ground in weaker segments of the market of "volunteer authors" - the BB is most suitable to undercutting the most lucrative and captive "TextBook market" by a new medium that can keep abreast of "information explosion".
Background of the Invention
"Printed press", since Gutenberg, (1452-1455) has not changed much over half a Millennium. Earlier colorful hand-made codices were replaced by the disruptive technology of black & white printing-shop mechanization. Relatively recently, color press became inexpensive and widespread. Even more recently, with the dawn of the use of Internet by the general public, the Gutenberg-project (1971) was launched to put pre-existing printed books available on the World Wide Web, in the form of "e-books". These are electronic books, available for free, for all, on the Internet.
"BrowserBook" is much more than an "e-publication". While it looks feels and smells like a good old-fashioned book its electronic contents is personalized. Indeed, it is impossible to write anything "old-fashioned" in rapidly escalating scientific fields, subjects of textbook, e.g. as the revolution of PostGenetics.
The necessity of the BB arose from perhaps the most explosively emerging field of all times; "Reading the Full Genome".
Earlier, this author edited a TextBook of the rapidly emerging field of "Neural Networks" (Neurocomputing-2, MIT Press, 1990, both in hard cover and paperback, "required reading" at all "Neural Networks" courses of Colleges and Universities "from Boston to Bulgaria").
To put out a "definite book" was possible in 1990. It is simply impossible in the year of 2006 in the midst of a true scientific- technological, medical and social revolution. Five years ago, the human DNA was mapped out, with the expected number of "Genes" well over 100,000. Instead, it was found that there were hardly 40,000 genes, and on closer and closer inspection, by 2006 the number melted below a mere 20,000.
Clearly, "It is not all in the Genes". 98.7% of the (human) DNA used to be termed "JunkDNA". Even a web-portal of the JunkDNA can be barely kept up-to-date. How is it possible to put out a TextBook for Universities and Colleges readying themselves to include more than 1.3% of the DNA into their courses? It is not possible by old-fashioned TextBooks that are obsolete by the time they hit the shelves. Especially not, since courses of higher education on "Junk" DNA include Bioinformatics, Genomics, Genomic- and Neuroinformatics, Genomic- and Neurobiology, Neural Networks, Biophysics, Genome Biophysics and similar classes in Faculties of Arts & Sciences as well as Mathematics Depts., Biology Depts., Biophysics Depts, Computer Science Depts. and the like - all requiring some degree of customization. Besides, to start with there is a need for a slim & simple "popular book" on the subject for the widest possible readership, and an additional need for "leading edge" publication to pave the road towards the highest of the high-tech.
When you leaf through the printed pages of the "popular printed edition", you read, look & feel and sniff the kernel of the core ideas, in a traditional printed book form. The "Story" of how a revolution started, will never become outdated, while of course, history will go on. BrowserBook prints the former, and keeps abreast with the latter in its subsequent special e-book updates, all closely integrated with Internet.
The BrowserBook is particularly suitable to cover rapidly explosive subjects e.g. in Science and Technology - and we see the BrowserBook in the future phasing out the old-fashioned (printed only) TextBooks. Students will no longer have to lug around umpteen pounds of shredded trees - a handful of DVDs for their laptop will do.
BrowserBook Prototypes
Since this author (see Dr. Pellionisz' Professional Webpage) invented the BrowserProf System (including BrowserBook trademark and ProfEngine proprietary technology) to disseminate information on the above special topic, the "Prototypes" of particular "BrowserBooks" are already lining up:
"FractoGene; Decoding JunkDNA in PostGenetics" by Andras J. Pellionisz
("First ever" BrowserBook draft is completed, using BrowserProf System and ProfEngine technology)
The "popular" paper-edition of FractoGene is for the general public to raise awareness to the fact that the 'Gene' concept is as flat as the Earth used to be (or "locally", still is).
FractoGene will be successful not only because the term of a fragmented concept "Gene" has to be replaced by its Generalization. It also outlines that mathematics (fractal geometry) emerges as perhaps the most powerful algorithm to explain the functioning of full genome. In addition, the FractoGene book contains experimental support of the first quantitative and experimentally testable prediction even in its "popular printed edition", and outlines a further, "Methylation Prediction of FractoGene".
For Further BrowserProf System utilization Proposals ("BrowserBooks") contact Publisher (Dr. A. Pellionisz)
(BrowserBooks are negotiated for rapidly developing fields, especially to be covered by TextBooks as well as to break the news to the general public in a personalized, continuing manner, providing distance education)